FENDI SS18 Preview

Another fresh week, another day of Press Days in London

I was yet again at the Fendi’s office for their Spring Summer 2018 collection press preview and I would quite happily say, next year bags from Fendi is something you will definitely need in your handbag wardrobe

As triangulation was one of the themes going on at Fendi office showroom. Karl Lagerfeld had sketched: triangular shoulders, nipping into the waist, skirts with flaring hems for next years collection.

It originated in thoughts about Italian Futurism an early-20th-century art movement, which, among other things, sought to capture the dynamic speed of the modern machine age.

Silvia Venturini Fendi and her team at Fendi HQ in Rome ran with the idea, concentrating on shoulders with cut-outs and adding stripes and checks, flowers, and multiple layers of transparency.

The core of the house of Fendi, however, is what they’re technically able to do with fur and leather. Sometimes it’s subtly expressed, as in a green leather coat with flowers applied via a heat process rather than sewing, or fur inlaid as stripes and checks. The house is leagues ahead of others in technical expertise.

Still, it was the logos that will garner the most attention from the trend-hungry.

A printed Fendi fur bomber jacket and coat, and the Fendi-logo totes, will be bound to be featured in every editorial story about the new logo-mania come next spring and summer.


Accessories & Footwear

Children & Adults collection

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