Why are women & young girls refusing to get Tested for STD’s

Hey C-U readers, I hope you are enjoying your day so far and this week is bringing you joy and happiness, I thought I would share some knowledge today,  as you can guess from the title “Why women & young ladies refusing to get tested for Sexually Transmitted Disease (STD’s)”.

So I was reading a few articles this week, as I always do but this time around it was young women and girls on issues about not getting tested for STD’s, which I would say hit home for me and maybe a few of you also, who are sexually active with their partner

STD is a scary thing to talk about especially at a young age, you never think about it, let alone ask yourself Why should I even bother getting tested right? well wrong,  Speaking to a friend or your General Practitioner is a great place to start to gain insights to what Sexually transmitted diseases are and to get tested frequently for them, ( sexually active or not) especially in this day and age where the rate of young people having sex has tripled over the years and STD’s also.

survey examined perceptions surrounding sexual health and STDs in groups of young women between the ages of 15 and 24, mothers of young women that age, and primary care doctors, OB/GYN specialists, and other speciality physicians in the sexual health sphere. Questions were based on the topics of sexual activity, sexual health, and knowledge of and screening for STDs.

Medical guidelines issued by the Centers for Disease Control and Prevention (CDC) recommend that all sexually active young people under the age of 25 get tested for chlamydia and gonorrhea, among other STDs, at least once a year. According to the CDC, young adults make up about half of STD cases, and cases are at an all-time high, with reports from 2016 showing more than two million cases of chlamydia, gonorrhea, and syphilis.

Among many key findings from the survey, it was found that only a little more than half of young women (56%) say they are currently sexually active, and of those, only 56% have been tested for an STD. Sixty-two percent of young women who responded that they are sexually active but have not been tested cited “not feeling at risk” while 55% cited not having any symptoms as reasons for not getting tested. Of the young women who answered as being sexually active, 86% and 88% said they aren’t at risk for chlamydia or gonorrhea, respectively. However, it’s important to remember that many people might not show symptoms of STDs — but that doesn’t make getting tested any less important. In fact, if you’re sexually active, it’s still just as important to get tested annually even if you appear to be asymptomatic. Anyone can get an STD, no matter who they are.

Results from the study also showed that one in four (24%) primary care doctors say they feel uncomfortable discussing STD and STI risk with female patients. In addition, one in three doctors solely relies on symptoms to diagnose an STD. However, the CDC guidelines note that “STDs do not always cause symptoms, so it is possible to have an infection and not know it.” However, the study found that one in four physicians will still disregard the screening guidelines if a patient appears to be asymptomatic.

The study highlights how stigma and a lack of open, healthy communication between young women and their parents and doctors have potentially allowed STD rates to skyrocket. It’s clear that many young women and young people may not know how to discuss a topic that’s so sensitive, which makes it all the more important for doctors to be initiating discussions about sexual health and STDs. It’s also extremely important to know where to find sexual health resources, and where to go get tested if you’re looking for a non-judgmental and stigma-free environment.

The most important thing to remember is that it’s not shameful to have questions or concerns about your sexual health, and it’s not shameful if you do get an STD. Talking with health care professionals and getting tested can help you understand your body and know how to have the most healthy and safe sex possible when you’re sexually active.

Here are some organisations you can contact about sexually transmitted diseases STD’s



Men In Photography:

Men in photography interview

What made you go into photography?

Well in the realm of the world where politics, freedom of speech and religion is the cultural anomaly, photography allows me to escape the noise of quarrelling politicians and world atrocities. Photography allows me to express myself. I can depict many things through photography and it sort of brings a calm inside me which is what initially made me go into it. In addition, the aid of my good friends Ben Irwin and Ivor Moyo prompted me into photography as well. Ben taught me a few basic skills such as editing Pictures to a professional level through Adobe lightroom. I’d started shooting landscapes and architecture then progressed onto portraits as I felt that these told more of a story.

Ivor on the other hand pushed me to think outside the box, which prompted the start of my business “KunguShots”

What age did you know this career was for you?

I knew at the age of 24. Growing up I’d always been creative. For example I’d started producing samples of music and taught myself how to play the guitar, drums and bass in my spare time. I was also part of a band in high school as a drummer so I have always been creative. Photography allows me to express myself in ways that words can’t describe. As a form of artistic expression, photography for me tells a story. The implications of producing provocative, exciting, crude or even bad photography (bad in the wider sense) in the eyes of some may either tell a happy, strange or sad story that’s the power of photography hence why it is my career.

What inspired you to name your brand Kungushots?

The inspiration behind my brand name stems from my nickname in high school “Kungu” extracted from my last name “Makungu.” Ben Irwin (my good friend) added the element of “Shots” creating “kungushots” and it was almost like an epiphany and we came to the realisation that this worked perfectly.

Did any photographers inspire you and if so which photographer influenced you and how did they influence your career path?

One of my biggest inspirations in photography is Kat Irlin (@Kat_in_nyc) her work is truly powerful and what I love the most about her work is the dark cinematic feel. I came across her work in early 2017 and from that moment I knew how this was my career path.

Exactly what it is you want to say with your photographs and how do you actually get your photographs to do that?

I tell stories through my photographs. The first thing I normally do before a photoshoot is getting to know the model. Once a model has shared stories about their lives, I apply that to my work. This is a skill I picked up in June 2017. This is another reason I wanted to focus all my energy into portraiture, people are very interesting.

What was your career path? How did you get from being an aspiring photographer to actually doing it full time, for a living?

Before photography, my main career path was to work in advertising. I studied marketing at university, so back then this was my main goal. I mean, it has taken me almost two years to get to the stage I am now and it came with a lot of challenges which I was able to overcome and get to the point which I am at now.

What technology/software/camera gear do you use to keep focused on what you do best, as you photograph?

I shoot with the Canon 5d Mark II with the 50mm 1.4 sigma lens. I love to challenge myself, instead of owning 5-10 other lenses, I’ve decided to stick with the 50mm. By using just one lens, this helps push my creative limits. Once I have mastered the 50mm lens, I will move onto the next lens. I edit all my photographs on Adobe Lightroom and Photoshop. Most of my work are captured with just natural lights, I don’t use any other camera gears.

What motivates you to continue taking pictures economically, politically, intellectually or emotionally?

I would say that the emotional side of photography is what I show the most in my works. I love to create whether it be a collaboration with a brand or model, I am able to bring out the mood/emotion in that specific picture even if it’s a portrait or simply a picture of an object. Being able to see my vision come alive motivates me to continue taking pictures. I could be having a bad day but as soon as I pick up my camera and start shooting, it’s almost as if a weight has been lifted off my shoulders and I am in my own little world where I can express myself through photography.

What advice would you have for young men who are trying to get involved in the photography industry?

The best advice I have for those starting out photography is to start off with a decent cheap camera, learn how that camera works. Once your skills have improved, move onto the next camera. Do not waste money on photography courses, no one can teach you how to become a great photographer in a short period of time, you must put in the work.

As bob Marley said “the greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively.” If you literally live by this quote, your greatness will shine through your art, that being photography.

Do you ever take time out to relax and rest and if so what are the things you like to do in your free time?

I do take time off to relax, don’t we all?  Sometimes it’s important to take a breather and just look back on how far you’ve come and enjoy life. In my spare time I go to the gym, meet friends, go for food. You know, your average normal everyday things.  However, it’s also important to carry on seeing the vision that you want to create with your work even on your off days. I do have off days but I will refer to them as “creative days” too because creativity is something that I just do subconsciously sometimes. I could look at an object and think ” I could do something with that” it just comes naturally you know? Like breathing, it’s almost engraved into my everyday life.

Who would you like to work with in the fashion and entertainment industry if you had a chance to?

I’d love to work with an array of stars such the Weeknd, Chadwick Boseman, Mette Towley, Lupita Nyong’o, Jeana Turner, Vendela Lindblom  and many more. I’m always looking for ways to develop my work and work with stars in the entertainment and fashion industry and I believe that getting my work out there and continuing to create will be pivotal to my development as a photographer thus allowing me the opportunity to work with people in those industries.

As a business owner, what are your top three priorities? And Do you set high expectations or tolerate mediocrity?

My top 3 priorities are firstly always remaining professional and making sure that clients are comfortable. Secondly, always setting goals and looking for new ways to evolve, I’m a perfectionist and my work must reflect that, but if there are ways I can improve I’m open to doing so. Thirdly and finally, I think that being consistent is a priority as well, keeping a consistent work flow allows for a better service.

In relation to mediocracy, my answer is simple, mediocracy has no space in photography for me personally.

ARISE FASHION WEEK 30th March- 2nd April 2018

Africa’s premier fashion show, ARISE Fashion Week (AFW), is back in Lagos on March 30th to April 2nd at the Lagos Continental Hotel (formerly Intercontinental Hotel).

As announced, to kick off the three-day event on the morning of Saturday, March 31, the fashion extravaganza will have the distinction of showcasing the first Supermodel Masterclass ever to be held in the country, an ARISE Fashion Mentoring and Bootcamp, United Nations Special event, representatives of the federal government meeting with key designers, and The Showcase that will be anchored by Banke Kuku.


Later in the day featured some of the best internationally acclaimed designers: LaurenceAirlines from Cote d’Ivoire and Paris, known for establishing a new space for contemporary African fashion across the globe as well as young South African designer,Thebe Magugu, whose craftsmanship and attention to design have garnered worldwide recognition.

Day 1 also featured styles from Canadian designer, Aurora James, the UK’s very own singer and performer, Nigerian-born Tinnie Tempah, celebrated Tanzanian designer, Mustafa Hassanali, Orapeleng Modutle and KLûK CGDT, both from South Africa. KLûK CGDT has participated in every ARISE show.

Lanre Da Silva Ajayi, Azuka Ogujiuba, Vonne

From Nigeria are Funke Adepoju, Clan, Vonne Couture, About That Curvy Life Collective, Andrea Iyamah, Style Temple, Okunoren Twins, Ituen Basi and Lanre Da Silva Ajayi.

Day Two

Day 2 highlighted designers offering luxurious and unique styles. From Germany, Sarah Duah was featured on the catwalk, along with Koki Kamala from Botswana, Amine Bendriouich from Morocco, and South African-born designer and ARISE original, Gavin Rajah who regularly shows at the Paris Fashion Week graced the runway with his glamorous, yet refined designs.

Again from Nigeria will be Grey, Abaya Lagos, Taryor Gabriel, Ilare, House of Divas, Lagos, Ziva, Lagos, Tzar, Kimono Kollection, Mai Atafo, Tsemaye Binitie, Jewel by Lisa and Tiffany Amber.

Mai Atafo

Day Three

Day 3 of AFW 2018 boasted leading designers from both the UK and U.S. Self-taught designer, known for dressing Cardi B, Rihanna and Beyonce, Laquan Smith, made his way back to Lagos from the U.S., to showcase his custom-made, bare-to-there fashion. He was joined by Ghanaian-British fashion designer, Ozwald Boateng, most known for the transformational impact he’s had on menswear fashion for almost three decades.

The day also displayed designs from South African designers Maxhosa by Laduma, Rich Mnisi and Lakhanyo Midingi, while Nigerian icons included Moofa, Dzyn, House of Nwocha, Maxivive, Sunny Rose, Tokyo James, Maki Oh, Gozel Green, Bridget Awosika, Ere Dappa, Odion Mimonet and Deola Sagoe.

As is the custom, the best of these will be selected to showcase their designs during the New York Fashion Week (NYFW) in September this year.

See more photos from the events below

 Day 3- Noami Campbell graced the runway wearing a creation for KLUK CGDT at ARISE fashion week

Naomi Campbell opening the show for Lanre Da Silva Ajayi at ARISE fashion week




Seoul Fashion Week 2018: Designers you need to know

I hope everyone is enjoying Good Friday, either at home or doing something interesting, unlike me I am indoors doing some research and writing as always. The weather here is appalling constant rain and no sunshine but that is not going to stop me from bringing you the best from Seoul Fashion Week

Seoul Fashion Week was very quiet this season as a few brands and designers from London and Paris have left making the fashion industry energy very low even the street style, was not packed as it normally is, in the past few fashion week seasons, however, the snow and rain is not helping either.

The Generation Next had an amazing showcase for its fresh new talent, new names jumped at the opportunity to put on a free show, staged in a glass box beneath a suspended walkway. It is a smart move on Seoul Fashion Week’s part to accommodate them. If the city is to become a true incubator, its Fashion Week must find, cultivate, and support new talent, especially as the first wave of rising Koreans heads overseas.

Here are five labels from Generation Next that could represent the next phase of Seoul fashion.

Bona Kim and Jaehyuk Lim launched BESFXXK last year, after graduating from the London College of Fashion and Royal College of Art, respectively. Their brand name is a play on the words bespoke and fucked up, pronounced bes-fuck, and defines their ethos: to take classic tailored garments and distort them. “We’ve never done particular concepts,” Lim explained. “We always look at the clothes themselves—that’s our priority.” It is also the reason, he says, why the models wore dyed and graphic patterned masks to completely obscure their faces.

This season, they chose to experiment with track suits, trench coats, and starched shirts, splicing them together—a bit of athletic stretch fabric tacked onto the back of a trench, for instance. Striped shirts with multiple neck openings (one gaping at the chest) allowed each to be worn different ways. “Depending on where you put your head, it changes the silhouette and gives you more options to play with,” Lim said. Indeed, the convertible nature of the garments meant plentiful styling possibilities, like a denim jacket with striped panels blooming from the front that could be detached by buttons. “If you think something is too much, you can trim it back and make it more structural,” Lim added, pointing to the detachable sleeves and straps on nearly every piece.

Hyemee Lee’s Eenk (a reference to ink, using the double e’s in her name) is known for its leather handbags and other accessories, beloved by Korean editors. This season, she staged her first runway show to better showcase her overtly feminine, vintage-inspired clothes, of a kind with what you might find at Maryam Nassir Zadeh. Currently, Lee is in the middle of the ambitious Letter Project she began in 2013. Each collection is themed around a letter of the alphabet, beginning with B for Beanie, and will continue until she ends with A for Archive to complete the set. This season was K for Knits, and so Lee began by designing a base collection of plush knits in sugar pink, pale lavender, and other pretty hues. “I was going to wait until A to do a show, but the opportunity came up, so I thought why not give it a try?” she said.

Inspired by the furniture designer Muller Van Severen, Lee kept the palette strong and the shapes more organic. Little collared sweater dresses and oversize cashmere vests conveyed “a European grandma vibe,” as did a soft brown calf-length faux fur coat and periwinkle houndstooth suit. “I like classics from long ago, but with a little on-trend twist,” she said. These did the trick, and it was nice to see more desirable, contemporary clothes for women come to the fore.

Minju Kim
Minju Kim’s three-year-old label made a strong Seoul Fashion Week debut—the designer’s first-ever runway show—with a collection inspired by the Galaxy Express 999 anime. It was whimsical yet bold, rather than delicate; shiny gold and green jacquards and laser-cut PVC ornaments featured heavily throughout the lineup. “I wanted to keep the mood fun and happy,” Kim said backstage.

Her eclectic use of graphic print and colour on traditionally feminine silhouettes is a key part of her work, in a similar vein to a Miu Miu or Simone Rocha. Important, however, she does put her own twist on it—her voice comes through, and it has been a pleasure to watch it develop each season.

Tell the Truth
A lack of designed, feminine clothes on the Seoul mainstage may soon be corrected, not just by Eenk and Minju Kim, but by Sung-eun Kim of Tell the Truth, which held its first show last week after seven seasons. “I started the brand to make pieces one can wear for a long time,” Kim says. “In a sense, the line is devoted to basics.” For Fall 2018, Kim drew from a ’90s video interview of Winona Ryder at the height of her cool in a dark suit coat and buttoned-up shirt, then mixed in a bit of the Royal Tenenbaums to create a “retro, vintage” mood.

Yes, there were the requisite Margot Tenenbaum furs in deep green, black, and oatmeal, as well as a fun copper teddy bear number. A steel blue version was paired with a sky blue silk pleated dress, worn over a beige turtleneck and matching floor-length slacks for a clean look. Tailored top coats and high turtlenecks were a no-brainer, as was the overall effect—sophisticated and easy to wear.


Hey guys, so this post is sponsored by Old English Company. They are a stationery, homeware and giftware brand which create beautifully hand-lettered products. 

Their products range from planners, greeting cards, enamel pins, coasters, art prints and more and they are running a competition, which you do not want to miss as they have lovely items and planners are great to use, especially if you are an organised person like me

Roll up, roll up! With World Stationery Day occurring on 25th April 2018,
They are running a competition for the newest additions to their stationery product range.They are giving you the chance to win all 4 planners pictured in the image below.
To enter this competition, email your favourite item of stationery to hello@oldenglishcompany.com and also do not forget to click the link  https://oldenglishprints.com/pages/competition-win-a-set-of-plannersThey will be picking one winner at random on the 26th April 2018.


Planner 2018 - planner 2019- planner 2020



Old English Company As Seen In


Sex Education- Why is it not taught in Nigeria

Good day fellow readers, I thought I would do something slightly different I would not usually do on my blog which is talk about refusals of contraceptives to young girls and ladies in Nigeria and Africa as a whole.

I have had a few friends and family members who have told me stories when they tried to request for a morning-after pill or even to buy condoms the pharmacists questioned them of their age let and also in most cases refused to sell them the contraceptives.

I would like to start raising awareness on the improvements on contraceptives for young girls and women in Nigeria to be able to receive free contraceptives in their local towns or villages and educate them on the different types of contraceptives and why it is better to allow a young girl buy a packet of condom than to refuse her

In Nigeria, about 85% of women and 95% of men reported knowing a contraceptive method. But just 15% were using it. The unmet needs of women wishing to stop or delay births by not using contraception are 16%.

Researchers placed the fertility rate in Nigeria at 5.7 children per woman, while the sexual and reproductive behaviour of Nigerians show that majority of men and women practice sex before marriage. This has necessitated the government to encourage the use of contraceptives among all sexually active age groups.

According to the Nigerian Demographic and Health Survey, 2013, about 23 percent of teenage girls between the ages of 15 and 19 are either pregnant with their first child or are already mothers, while half of the women between the ages of 25 to 49 years married between 18 to 20 years; thus the need for birth control pills or contraceptive technique to reduce unintended pregnancies, and encourage childbirth spacing.

There’s nothing to suggest that the situation has improved since the 2013 report. This is clear from Nigeria’s continued rates of population growth as well as maternal and infant deaths.

Only 15% of Nigerian women aged 15-49 use contraception for limiting and spacing of birth. A Nigerian woman gives birth to an average of 5.5 children in her lifetime. The country’s annual population growth rate as at 2015 was 2.6%.


Algeria provides a useful counterpoint. More than half – 57% – of married women are using contraception and a woman will give birth to an average of 3 children in her lifetime. The north African country’s annual population growth rate is 1.89.

So what is Nigeria doing wrong? And how can it be fixed?

I am starting a campaign to educate boys, girls (15 and over) parents and pharmacists on the importance of safe sex and not judging anyone who comes to buy or requests for any form of contraceptive and also been able to provide free contraceptives to communities that are unable to get access to it.

Please all I ask is for you to just support by sharing the article and also




Spring is HERE!: SS18 Bag Trends Must Haves

It is finally here.  YEP, that’s right good old spring.  It honestly felt like it has been forever winter has been going on for and we can now finally kind of bring out the lighter jackets and pastel colours we have all been waiting to wear, but wait I have decided to highlight my top spring bags, you should have in your wardrobe.

Are you an AU Natural, Cult/ Fanny Pack, Embellished or Practical bag holder, let me know in the comments below

MUI MUI SS18 Fanny pack
MUI MUI SS18 Fanny pack


Fanny pack, belt bag, bum-bag – the semantics alone will trigger a smile. Yet this former favourite of aerobics instructors and food truck vendors is enjoying a come back as it rides on the skirts of a hip-hop revival. They can be fanciful as in Miu Miu’s suede and leather quilted version, show off as in Balenciaga’s logoed number and even earthy as in a tan leather version by Wandler, a new brand from Amsterdam. From dawn squat jumps to nocturnal dance floors, the B bag is no bum deal



Embellished Bags are making a comeback

Luxury grained leather bags, in a compact, boxy shape adorned with embellishments such as embroidery, hardware, print, crystals, fringing, beading, patches and woven sections make for this season’s arm candy. The rectangular or square the boxy shape borrows from the Kelly or envelope clutch and the multi-textured finishes give those copycat merchants a run for their money. For embellished handbag style take a look at Coach, Prada, Versace and Marni.


Giambattista Valli
Giambattista Valli

Thom Browne

Thom Browne
Louis Vuitton
Louis Vuitton

Practical rucksacks in futuristic shapes, oversized totes, holdalls and courier bags make a welcome alternative to the array of petite sized options. Mesh, contrast zippers, wide straps and bright primary colours add to that sports luxe feel. While fabrics include soft leathers, scuba, rip-stop nylon and treated cotton canvas. As seen at Marc Jacobs, Fenty X Puma by Rhianna, Louis Vuitton, Tory Burch and Helmut Lang Seen by Shane Oliver


Au Natural

Miu Miu
Miu Miu
Miu Miu
Miu Miu

As seen last Spring/Summer the mood for woven bags in natural fibres such as straw, rattan, reed and bamboo were big in the trend stakes and this looks set to continue will into SS18. Wooden frames, woven leather and Macramé all feature as designers luxe up those natural summer staples, mix them other materials and give them a unique, modern twist. Going natural this season: Miu Miu, Michael Kors, Zimmerman and Vivienne Tam.

Here are a few more bag trends I believe you also need in your wardrobe


Givenchy Autumn/Winter 2018 Ready-To-Wear Collection

Women in Power: CEO & Miss Zimbabwe UK 2016

How is your new year going for you? And did you enjoy xmas?

Christmas was a blessing, got to spend some time with mother and sister. So really was in the festive spirits with my family around. My New Year is going quite well, cant really complain but surely it could be better then again I cannot go against what GOD has planned.

Oh lovely

You have had a very successful past few years, you were once miss Zimbabwe UK for the first time how was that for you?

Miss Zimbabwe UK was a journey that I never thought i would be part of again after I didn’t win the first time I tried but I still had the courage to try and again in order to achieve my goal. I would say then it was a good platform that I saw some positivity to be part of and use it to inspire other young female Zimbabweans. It was fun and confidence building for starters and the organisers where quite encouraging.

Did you face any challenges been miss Zimbabwe uk and how did you overcome it all?

In every pageant you always face challenges but with Miss Zimbabwe UK it wasn’t as hard I thought it would be. Some of the challenges I faced are the usual trying to find the perfect outfits, dance routine and cultural representation of what Zimbabwe is. I think the word was suffering from anxiety and a bit of fear. Prayer and words of encouragement from friends and my mother helped me stay focused, plus a bit of self discipline and meditation; helped overcome these challenges.

What did your mum say when you told her you joined the pageant? And how did she react?

My mum was never a fan these kind of things because she would say its a waste of time and money but eventually she got to like it in someway and was very supportive especially with Miss Zimbabwe UK, some of her friends and family members also helped in supporting. You know with African parents it will take some time for them to settle and get used to something, so eventually that was the result in the end and she was happy that I won the title.

You have used your platform very well, not many people know this but you own your own magazine called Effuse magazine and you have interviewed quite a number of people including myself lol

What made you to start Effuse? And how did the name come about?

Haha how can I ever forget you Camille. For Effuse Magazine to get where it is now it is all by Gods grace. I was in High School when i started thinking about the magazine, so about 15 years old. Back then I was studying media and doing quite a bit of blogging, the blog was called ‘Effusive Creation’. During my media course we had a module about magazines, so thats where part of the inspiration came from. One day I found myself in the library jotting down names thinking of what to name the magazine. So I looked up a few names on google with good meaning and I came across ‘Effuse’ which linked to effusive the blog name. So I just carried on from there and continued planning. Effuse is actually the first magazine by Zimbabwean in the UK and I would like to believe that I inspired my fellow mates and elders to start their own. It’s humbling having some of them come to me for advise, its one of those I don’t even expect myself because I am still learning.

Where do you see the magazine in the next 2-5 years?

I pray that the brand grows bigger than just being a magazine. I envision it as much bigger than just the magazine but as for right now and 3 years to come I want to build it up more and eventually being seeing amongst some of the greats VOGUE, COSMOPOLITAN, HAPERS BAZAAR, GQ, ELLE etc. I believe the future is bright for Effuse magazine, I just need to continue pushing it further and working hard.

How did you decide to pursue the career that you are working in today? What was a pivotal moment?

I have always wanted to be involved in media in someway or another when I was growing up. I used to do performing arts at very young age, unfortunately i haven’t discovered my singing voice yet lol but I am very good dancing. So performing arts and media has always been part of me which is why I found myself pursuing journalism as a career. I am currently in the process of studying for an LLM in Intellectual Property and Information Technology to go with my first BA honours degree in Broadcast Journalism.

What are the most important decisions that you face daily as a leader in your business?

Well working alone you always have to keep pushing and motivating yourself, that part of most important decision I face because if I don’t put in the work no one will do it. I just have to keep going no matter what the circumstances.

How do you maintain your and your team’s daily motivation and inspiration despite obstacles, pushback or setbacks?

To be honest it gets really hard and I am one of those people who don’t like to discuss if there is anything wrong,  I just keep it to myself and bottle it up; which is really bad and I wouldn’t advise anyone to do that. If things get hard I take time out and recharge my batteries, pray and get into that focus mode again, and if I’m not 100% I wait till God gives me a sign.

How do you foster creative and innovative thinking within your business? And How are ideas shared and implemented within your team?

At the moment I have Tapiwa Mugabe helping me with Effuse in terms of proof reading and picking certain front covers. We are both creative people, so most of the time we have similar ideas which makes it easier to get the work done.

What’s the best piece of advice you have received

Don’t respond to negativity with negativity!

20 years in the future what advice would you have for yourself

Always trust your first instinct, you can never go wrong!

What would you say to yourself when you were 16?

Some people are only temporary, some come to build and some come to destroy.

If you were a Juice what would you be?

Exotic juice!

Who do you look up to the most?

My mother.

What’s the last movie that made you cry?

Shape of water

What’s the last movie that made you laugh?

Thor Ragnarok. It was quite humorous.

What are the most important traits of successful leaders today?

I would say enthusiasm, social boldness and effective communicator!

What is the most important characteristic that every leader should possess?

Self motivation is must, consistency and most importantly direction. Those are some of the characteristics I live with.

Decisions questions

What is the best and worst decision you’ve ever made?

Working / Helping others without a signed contract. Putting so much effort into the work and not getting the credibility you deserve, been there a couple of times.

What was your dream job as a kid and why?

Chef! I used and still love coming but I listened to wrong people and that killed my dream.

What do you think is the most significant barrier to female leadership?

Togetherness! We are strong when we come together as women and work together / supporting one another. There is so much power when there is female empowerment and we need to eliminate the thought of competing against one another.

What woman inspires you and why?

Tyra Banks inspires me, not only was she a model but she build herself and become a successful entrepreneur with her own TV show which is something I hope to achieve for my generation.

What will be the biggest challenge for the generation of women behind you?

The biggest challenge I think it’s the fear of being accepted especially with social media now, its creating this unreal picture that only exist online without real life acceptance. Accept yourself for who you are and the rest flows.

When do you feel most creative ?

I feel most creative at night when I am home alone.

If your life was a song what would it be?

At the moment I think the perfect song is Tasha Cobbs – For Your Glory (When times are hard)


Too Good had their presentation Friday 16th February

Toogood is instilled with the unmistakable spirit of both sisters: Faye’s preoccupation with materiality and Erica’s audacious shape-making.

One a tinker, the other a tailor.

They approach fashion design obliquely, working with architects, product designers and painters to create hardwearing pieces that are both practical and sculptural.

Each garment takes inspiration from traditional workwear, transforming the idea of a uniform into a mark of individuality.

Sewn inside is an identification document, which traces its manufacture by crediting the designers and makers, with a space for the new owner’s name to be added in, encouraging a sense of connection to the chain of creation.

Burberry AW18 London Fashion Week

Day 2 of London Fashion week kicked off with BURBERRY, a British luxury fashion house, showed at London Fashion Week at 5pm this evening,I loved this entire collection unfortunately could not find any faults apart from celebrities turning up in the same Burberry jackets.

Cara Delevigne walked in a rainbow coat on the Burberry AW18 runway.

The model wore a Pride rainbow striped flap as she walked in the show.

Sienna Miller has been spotted on the Burberry London Fashion Week front row, wearing loose tartan track pants, a tartan shirt and a classic trench coat exposing a tartan lining, all by Burberry.

Anna Wintour has been pictured sitting front row at Burberry February 2018 show alongside daughter Bee Shaffer.

Burberry’s tartan check patterns have become synonymous with the brand’s image, and most recently Meghan Markle, 36, sported the pattern.

Burberry showcased its AW18 collection at London Fashion Week 2018.

The show took place at Dimco Buildings, a historic structure in White City.

it was the last show for Christopher Bailey, CEO of Burberry.

Models including Cara Delevigne walked the runway.

Successful Men in Music: Dj Selecta Maestro

Today, I have different to change it up a bit in terms of our series and adding a new one which looks at successful “Men In Music”; meaning I will be sitting down and having a chat with men from the Music industry from Top producers, sound engineers, artists, executives and many more in music and my first guest is DJ Selecta Maestro, Radio Host/DJ for Beat London 103.5fm (http://www.thebeat1036.com/).

Hey hey hey, been a while, how are you?

All good thanks. No gidi gidi on this side.( Ghanian slang for those wondering) 

It felt like January was going on forever don’t you think?

Yeah, that’s always the case. I’m kinda used to that now.

How’s the new year going for you?

So far so so good I guess.


Good to hear, please can you describe yourself in 3 words?
Off the top of my head I will say Calm, Musical, Focused.

So how did it all begin?

I discovered the art of Deejaying in 1999 whilst watching my late cousin DJ ESP (founder of the well-known sound system Spreadlove Entertainment) at a basement party in the West End. To put it lightly, that night left a lasting impression on me and pretty much led me to where I am today.


Where did the name come from, because the first time I met you, I kept asking myself how you came up with this name?

Well, a ‘Maestro’ by definition is a high ranking conductor/performer of classical music. With that said the name Maestro describes me in that same way but in the form of a DJ. I added ‘Selecta’ as a way of making it sound more unique.


Well, I would say you are the 3rd DJ that his set name is of good meaning unlike a few not naming names. Which would you say you came first; DJing, Production or Promoting?

I’m a DJ 1st and foremost. Everything else came afterwards.

I know you have travelled to many countries, which countries have you played/? And which did you enjoy the most?

Holland, Poland, Switzerland, Ireland, Scotland, and of course my homeland Ghana. I don’t have a particular favourite as each place came with a different learning experience.

Fair enough, What was the first event you ever played at/?

It was a house party sometime back in 2000 if my memory serves me correctly.

What’s the best event you’ve played at?

I wouldn’t say I have a particular favourite. Each gig you get comes with it’s good and bad points.


What was the first record you bought?
Vanilla Ice – Ice Ice Baby. I remember going to the Our Price record store with my sister where we purchased that. Time Flies

vanilla ice

EHH Ice Ice Baby, Ice Ice Baby reminds me of the 90’s, Out of all the tunes you have, which one ‘never fails?’

That’s way too many to choose from. For today though I will say ‘Davido – If’.

What’s your favourite tune of all time?

I honestly don’t have one. Today I could be listening to Afrobeat, the following day it could be Reggae, and from there its wherever my iPod takes me.

When all the partying is over how do you like to chill out? I can guess you saying sleep.


Other than that I’m always working, to be honest.


Yeah, your schedule is always packed, took a while for us to secure this interview, Funniest thing that ever happened at an event?

I was Djing in Ghana 2 years ago and during my set, the lights and electricity went out in the club. That was an experience.

Other DJs you rate?

I have genuine respect for anyone and everyone within this profession. No favourites.


Who is a person that you considered as a role model early in your life? How and why does this person impact your life?

My late Grandmother. She is someone who showed love to all and would never ask for anything back. I learned a lot from her.

Shout out to all the grandparents with words of wisdom. What’s the best piece of advice you have received

Never stress things or situations beyond your control. This advice has helped me A LOT.


What would you say to yourself when you were 18?

I don’t remember at all. Back then I lived life on a day to day basis.


Okay, I was not expecting that so, If you were a Juice what would you be?

Fanta with no ice!

lol just remembered the song, I like my Fanta with no ice, anyways: What’s the last movie that made you cry? and do not tell me you do not cry for moviesThis question doesn’t apply to me. Apologies hehehe.

It was great having you be the first Succesful Men in Music, and I wish you more success. You can follow DJ Selecta Maestro on all his social media platforms below

Website: www.djselectamaestro.com

Twitter: @SelectaMaestro
Instagram: @selectamaestro
Facebook: DJ Selecta Maestro
Mixcloud: DJ Selecta Maestro
Soundcloud: Selecta Maestro


IMG_6756PicsArt_09-28-04.46.01PicsArt_02-10-07.51.10PicsArt_06-27-12.20.55PicsArt_02-10-07.50.27PicsArt_10-26-05.16.30IMG-20180208-WA0008IMG-20180208-WA0007vanilla iceIMG-20180208-WA0005IMG-20180208-WA0004IMG-20180208-WA0006

Men in Business: Meli Moyo (Check Out Africa & Promoshin)

This week has been a pretty relaxed week, for me as I have been catching up on my lectures, and assignments.

I sat down with Meli Moyo co-founder of Check Out Africa, and Promoshin Media & Marketing pr company. We discussed how he and his partner Ivor decided to create the online company which showcases Africa finest artefacts, fashion, culture and also African companies.

Meli is a man of business and at a young age is succeeding in his business ventures, check out how our interview went below.


How are you today, Happy New Year

I’m feeling blessed and highly favoured. Happy New Year to you too.

Last year was a successful year for you and your brand. What would you say was the highlight of 2017? 

I would say the highlight for me last year was all the great stuff we achieved for CheckOutAfrica. After going through a rebrand and website revamp, we can back strong with high profile interviews, more content and growing our social media following. 2017 was a good year for us.

And what are you looking forward to for 2018?

In 2018 I’m looking forward to more success & growth. We have launched Promoshin, our social media management and marketing agency and I’m excited about what’s to come.

Please tell our readers what you do?

I’m a jack of all trades and a master of some. I wear different hats in my roles, so I’m sometimes a content creator, a social media manager, a blogger, interviewer but I’m always a entrepreneur. I think we’re blessed in this day and age that we’re able to be multi-facetted creators and have that as a job role. I love it.

You are co founder of Check out Africa and Promoshin how did that come about and how did those two brands start? 

Well these companies have been around for a long time, but the last couple of years have been our most ‘successful’ if you will. The genesis of CheckOutAfrica came from a need to show the beauty of Africa. Unfortunately, media coverage of Africa doesn’t always present our Motherland as we Africans know it. We made it a mission to change the narrative around Africa, showcase the beauty in our many cultures and traditions, but also the beauty in our cities, villages and provinces. And social media gave us the tools to do this without going through mainstream media channels.

Promoshin, our social media management and marketing services started because we saw that a number of the companies we were working with had little or limited social media presence. So we set up and started helping businesses grow their online audience, amplify their reach and ultimately grow their business. The rest is history.

How did you get your idea or concept for your business ?

We saw the need and the demand, and decided we wanted to do something about it. Like most businesses. If you’re business isn’t meeting or addressing a social need, it can be hard to stay operational. So make sure you address a need and if it’s not there. Create it.

How did you know this is the career for you? And what made you to go forth and chase it?

I didn’t, I kind of fell into it. So it wasn’t a choice I made but something that happened naturally. This lifestyle is always glamourized or romanticized. However, not a lot can prepare you for the struggles that come with being an entrepreneur or a business owner, and it certainly isn’t all roses. There’s peaks and valleys, but you just have to keep pushing. A wise person once told me that being a entrepreneur is more about the journey than the destination. And that statement couldn’t be truer.

What made you choose this type of business?

Two things: one, access. The barriers to entry have essentially been kicked down. Social media and the internet has given us a voice, that people didn’t have before. Through social media we’re about to reach people in Africa from our phones or laptops. For an organisation like ours, that’s gold. We’re able to empower, inspire and collaborate with people in Africa remotely.

And in regards to Promoshin, social media marketing is crucial to businesses, this is the trend going beyond 2018 it seems. And with our skills we want to help businesses harness the power of social media as we have managed to do with CheckOutAfrica and others.

What is unique about your business?

What makes our business unique is our team. We don’t work like traditional companies. We have a genuine passion and care for the companies we work with. We work closely with all our clients so we’re personally invested in helping companies grow and reach their goals.

You have worked with a number of high end clients and brands have you ever turned down a client?

We haven’t turned down a client per se. We try to hear out anyone who gets in contact with us. However, there has been times when things haven’t worked out for various reasons obviously. Maybe the budget wasn’t right, we couldn’t work out schedules or just differences in perspectives.

And if so how did you know it was the right thing to do?

One thing we try to avoid having in our line of business is FOMO (fear of missing out) – When things haven’t worked out, we try to see to it as a blessing in disguise. We try to do the best for our clients and have a vested interest in their business, so when we get a client where we feel we this isn’t the case, we try not to do them a disservice by taking the project if we’re not fully invested.

If you had one piece of advice to someone just starting out, what would it be?

I would say comparison kills and perseverance is your oxygen.

What advice would you have for young men who are trying to get involved in the fashion and business industry?

I’d advice them to study their craft. Find balance and don’t be afraid to try things out. Don’t feel like you should know exactly what you want do, you can take time to explore and figure it out. It’s a marathon not a race.

Do you ever take time out to relax and rest and if so what are the things you like to do in your free time?

I’ve been lucky to have a good work-life balance, in my free time I like to chill and hang out. Grab a drink with friends, go to a concert, see a movie. Live life not just exist, if you know what I mean. 

Finally As a business owner, what are your top three priorities? And Do you set high expectations or tolerate mediocrity? 

Balance & Discipline: Not comparing ourselves to other organisations and being disciplined in our practices enough to make our business succeed.

Knowledge: What we’re doing to stay ahead of our competition but also how we’re empowering and inspiring others to have a voice.

Network: Not only networking up but networking across –  So not only trying to work with people in a better position or higher up in the food chain than us but working with people from our backgrounds, different African countries. Growing our network so we can better help others too.

We do not tolerate mediocrity. We definitely set high expectations, mostly for ourselves as an organisation.

How do you balance the up-keep of CheckOutAfrica and social media outlets ?

Updating social media platforms and outlets has become second nature at this point. Obviously we use social media tools and resources where we can but for the most part we manually manage our social media platforms as well as for clients. It can be a lot of work but you learn to love it.

Where would you like the businesses to be in the next 5 years?

For CheckOutAfrica, in 5 years we will be bigger, with offices in Africa and also working with bigger organisations and actively doing more work within Africa. Promoshin will be bigger and better. High profile clientele and offering a wider array of services.

What advice do you have for the young men trying to start up a marketing and social media platform ?

I would advise them is build your own social media platforms first before managing others. Also, stay up to date with the trends. Social media moves very quickly, trends change over night. We’ve seen it recently with Instagram, so it’s important to know whats happening. But most importantly, have fun. Nothing is worth doing if you’re not having fun or enjoying yourself, so try to do something you truly enjoy and will fulfil you.

Importantly, you don’t own your Instagram account, your twitter account or whatever platform you use. You’re renting the space, and if your business is solely based on a social media platform, whether you have 1M or 1K followers you’re always an algorithm or a new popular platform away from not having a business. Think beyond social media.

You can follow Lynn and Check Out Africa & Promoshin on all Social media platforms 




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Women in Power: Erica Matthews Fashion/celebrity stylist & content creator

Please tell us your career field in 5 words?

Fashion/celebrity stylist content creator


You have been in the fashion industry for many years now, styling celebrities and high-end magazines such as Vogue

How did you first get into fashion?

I am definitely blessed to have some of my work featured in Vogue magazine. Surprisingly, I never knew the job role existed! It really began as a hobby for me while working in retail and I worked my way from a sales advisor to a visual merchandiser. But things really began moving for me when a high street brand PR Director/Stylist Arieta Mujay spotted my work, she took me under her wing and taught me the basics. The next thing I knew I was assisting for editorials and designer shows at Fashion week and assisting with styling Celebs like Kelly Rowland etc.

What inspired you to join the field?

I think it was the encouragement of hearing that a hidden passion of mine can become a career. “Fashion Styling” was definitely a more elite role a few years ago when I started. With the support of my mum, I took the chance – quit my job and so many opportunities began coming my way.


Your portfolio is quite impeccable, I do not even know where to start from. What would you say are your top 5 styling opportunities you have had?

Styling Shingai Shoniwa for the Africa Express performance with Sir Paul McCartney

Styling Samantha Harvey for a Pepsi campaign

My First International job in Milan styling a Lookbook for Designer Alberto Zambelli

My First ever international commercial campaign for Sleek Hair

Seeing my styling featured in British Vogue twice

You have been in this industry for a while now did you think it’s easier now or back then to gain exposure and work?

I think there are elements which make it both easier and harder now, but the real exposure is about knowing the right people. Previously you didn’t really have that many platforms to promote yourself for free, whereas now we have so many i.e. Instagram – which I believe is the number one visual platform to promote yourself. Because of this shift, brands/clients now Increasingly want to book “people”. So the number of followers you have and your stats can increase your chance of being booked apposed to just how great your portfolio is. But it’s important to always be flexible and fresh. 

Do you think social media has helped in your career field now in terms of gaining more exposure than you would have in the past?

In a world with no social media, we used strong branded websites and word of mouth which still are the strongest career builders in my own opinion. But I definitely feel that social media has helped by; putting a face to my name, making me more accessible and building my brand presence.

Do you believe there’s competition in the fashion styling and social media industry as people claim there is?

Unfortunately, there is and I have experienced it myself. I see people with little experience of styling being featured in magazines as style experts and creating collections with designers. I’ve seen editors give up their front row seat at fashion week for socialites. But I make it my business to open the fashion door to working & aspiring stylists out there, especially via my youtube tutorials. I believe that there is room for all of us and if you work hard and keep improving, it will pay off!

I know family always comes first for you has there been times you have had to. Miss Big opportunities because of a family commitment?

My family is so important to me and I think I love them even more because they understand my grind. I don’t have any kids of my own so they all understand that big opportunities only propel my career. – Last year I missed my nieces huge birthday party because I flew out to Monaco for a last minute job.


You have a great following you are now on 20+ followers on all your social media platforms there are a few influencers and brands that only care about the numbers. Do numbers matter or is content more important? 

Content and numbers are equally important! I say this at least twice a week when answering questions in my DM’s. Consistently great content helps to build all your social numbers. If you want to loan items as a fashion stylist then PR’s are more focused on your portfolio and body of work. So you can push your social if it showcases your work well!, But now that I have stepped into the influencer world with more brand collaborations I have found that they are a lot more about followers and your interactions etc.


You have used your platform very well, not many people know this but you are a mentor, content creator and new to YouTube

What made you start YouTube and mentoring? And are you glad you started it

I was in a really low place in my life. Recently heartbroken and just came out of a surprise operation and lost my visual job I was doing on the side. I was listening to a Joyce Meyer Podcast and she said: “if you want to know how to make yourself feel better – Help somebody else”. For years I had spoken about starting YouTube, so I used my savings and bought a camera and a light and decided to just film. I thought, If I could help just one person out of despair it would be worth it! The lovely messages I get from my subscribers really knock me off my feet sometimes! It’s one of the best decisions I have ever made!

Where do you see yourself in the next 2-5 years?

This year has already served me some surprises which I will be announced VERY soon! But I have learned not to make my life plans a box to keep myself in. Being freelance is fun and exciting and you literally have no idea what opportunity could be coming around the corner.

I always love working hard in silence and letting my successful moments make the noise. But you can definitely find me somewhere between working much harder to build my brand and my presence and drinking more water lol!


How did you decide to pursue the career that you are working on today? What was a pivotal moment? 

I was working as a visual merchandiser full time and I had a manager who just didn’t want to see me grow. I wanted to study fashion – she said no. I had an opportunity to be featured in company magazine – She (tried) to say no. I was offered to be head stylist assistant for a fashion show at London fashion week – she said no. I have always been a creative free-spirit and she clipped my wings so much, I knew it was time to fly.

What are the most important decisions that you face daily as a leader?

Time is precious. So I make sure that I cherish each moment. I always make sure that I am organised and at least do three major things on my to-do list every day! For years, I read productivity as work, work, work. Now I know this also means I need to have “me moments” where I switch of and focus on making myself happy.


How do you maintain your and your team’s daily motivation and inspiration despite obstacles, pushback or setbacks?

It’s surprising to some, but I actually work alone. I motivate myself daily with a morning social ban. I read my bible devotionals and meditate and set out what I need to achieve for the day.

Most importantly, I have learned to take each day as it comes which means over preparing. With experience, you learn the different things that can happen on a day-to-day basis and always remain professional in any situation.


What’s the best piece of advice you have received?

“The harder you work, the luckier you get”


What are the most important traits of successful leaders today?

consistency, faith, fearlessness, versatility and persistence


Now-a- days you don’t see leaders who have faith in any industry, so What is the most important characteristic that every leader should possess?



That’s very true, I believe patience takes you very very far, What are the most pressing challenges that leaders are facing today? And why?

I think the biggest problem is jumping on the comparison train. At the height of the digital era, we spend a lot of our time scrolling through our phones, bombarded by other peoples showreels. We end up being pressured into PR’ing our own lives, whilst wanting someone else’s ‘perfect’ life. It’s dangerous because the journey is just as important as the milestones. Brand identity and individuality are crucial in such a saturated industry and more than a few end up becoming clones. Very few use their individuality as a driving force for their success.


that’s why we are seeing young people, changing careers every day because they are constantly comparing themselves with other people. Do you have a mentor? If so, what traits are you seeking a mentor and why?

I don’t currently have a mentor, but the ones I worked with were always realistic, optimistic and very thorough with accountability in my goal setting.


What are you doing daily to ensure your growth and development continues as a successful business owner? If so, how? 

As mentioned before, I think a good balance between work time and my time is very important. I work with a goal setting based diary that I use every day. I have some main goals to achieve throughout the year – both business and personal ones. Every month I work towards these goals day by day. consistency is key, patience is key and you’ll always find me listening to some motivating podcasts or a book – the current book I’m reading is ‘In the meantime’ by Iyanla Vazant.

What is the best and worst decision you’ve ever made?

Best decision: Putting my happiness first

Worst decision: Working for a client I cared about for free.


What was your dream job as a kid and why?

Very Cliche, but fashion is in my blood. My mum was a designer. She studied fashion and has attended Paris Fashion Week shows like Yves Saint Laurent when she was younger. She gave me her fashion gene for sure! I would literally drive her crazy because she would wash clothes and fold them away and I couldn’t help but change my outfit 10 times in a day.


What do you think is the most significant barrier to female leadership?

Even in fashion, the job roles are still significantly dominated by men., I would love to see a lot more women in leading roles i.e. photographers, creative directors, fashion stylists etc.


What woman inspires you and why?

There are so many powerful and hardworking women out there that inspire me but Kahlana Barfield is definitely one of them! She worked her way from the bottom to the top and has etched her mark in the industry as the editor in chief of Instyle Magazine US! Her expertise range from fashion and beauty to all things lifestyle! She has created with an amazing name for herself with all of her hard work and she does all this while being a great wife and mother! What a superwoman!!


What will be the biggest challenge for the generation of women behind you?

The advice I give out the most is telling women to “just believe in yourself”. Self-belief can truly move mountains. Without it we would never start, we wouldn’t get back up, we would keep comparing ourselves to others and we wouldn’t keep pursuing our dreams. So believing in yourself and your own ability and your individuality is POWER!

When do you feel most creative?

I feel the most creative at night, I am such a night owl.


If your life was a song what would it be?

I can’t share my life story one day! Alicia Keys – Girl On Fire!!


And what words of wisdom would you like to share with young and older women in the beauty, YouTube and Instagram industry? 

The industry is fast-shifting and there are people less qualified than you doing things you want to do – simply because they decided to believe in themselves. So starting from today, stop second guessing your self, stop procrastinating and get started with what you have now!


how do you balance travelling and spending time with family?  

I am quite lucky that with a close-knit family we have a tradition that Sunday’s are a family day. So I see everyone on a Sunday and try my best to never work on a Sunday either.


20 years in the future what advice would you have for yourself 

Hard work definitely pays off, believe in yourself, love yourself, don’t settle and trust your intuition!


What would you say to yourself when you were 16?

Life will change so much for you. Cherish each day you have, especially the ones you have with your dad! Work hard and follow your passion because it will lead you to your purpose!


If you were a Juice what would you be?

 Could I be a cocktail instead? lol!


( me cracking up) lol cocktail is perfectly fine, quite different. Who do you look up to the most?

There are so many inspiring women, so I look up to women who are confident, humble and kind!


What’s the last movie that made you cry?

Moana.. it’s completely underrated!


wait wait Moana like the Disney movie like Moana one of my favourite movies made you cry, awwww glad I am not the only one who cries to this then phew lol. So What’s the last movie that made you laugh?

I’ve watched it so many times!! Bridesmaids


I feel like we have the same taste in movies, you have reminded me to watch Bridesmaids this weekend And finally 5 words of encouragement to young women who would want to be in the fashion industry ?

Hard Work Always Pays Off!


Well that definitely sums it up, hard work always pays off, you were a gem and you gave me a few motivational words of wisdom to take with me. Thank you for allowing me to interview you and we would be rooting to see more of your work in the future

I hope you enjoyed this interview as much as we did, you can follow Erica on all social media platforms 

Website: www.ericamatthews.co.uk
YouTube: www.youtube.com/ericamatthews
Email: info@ericamatthews.co.uk
Social: @ericafmstyle 

Chit Chat: Jobi Fuego Artist & Lyricist

Who is a person that you considered as a role model early in your life? How and why does this person impact your life?

My biggest role model is probably my mum because she’s so determined and focused and always finds a way of making everything happen even in times where she’s under pressure.

How did you decide to pursue the career that you are working on today? What was a pivotal moment?

I’ve always had a strong interest in music from a very young age most likely because of my dad who has always been into all sorts of music, but I decided to take it seriously after my first year in the sixth form, one of my subjects was music technology where I was first introduced to Logic and I decided I wanted to produce, I’ve always liked the idea of rapping and as a joke my brother and I and my friend and his brother would battle through whatsapp voice notes over beats I made on logic and I really enjoyed it. When my AS results did not go my way I set my heart on that.

If we’re sitting here a year from now celebrating what a great year it’s been for you, as an artist what would you like to have achieved?

I would like to have released at least one successful body of work and have some more shows under my belt, make more of a name for myself by increasing and adding to the great support that i already have.

When have you been most satisfied in your life?

I think I was most satisfied when I released my first ever song and got so much positive feedback

What things do you not like to do?

There isn’t much I can think of that I don’t like to do

Tell me about a project or accomplishment that you consider to be the most significant in your career.

My most significant achievement to date is getting my music played on the radio

Tell us about a time when things didn’t go the way you wanted What’s your superpower, or what’s your spirit animal?

My superpower is my ability to focus when I really believe in something and do my best to make it happen even if others don’t believe in me.

What projects do you have coming up for 2018, album, tour?

This year I plan to release a self-produced body of work and do some more shows.

What’s the best piece of advice you have received

To never give up and to stay positive because positivity breeds positivity.

20 years in the future what advice would you have for yourself

Stay focused and stay on your grind.

What would you say to yourself when you were 16?

MAKE BAD AND BOUJIE! (start making beats from now so I can improve) If you were Juice what would you be?
Pineapple & Coconut
Who do you look up to the most?

My Mother.

What’s the last movie that made you cry?

I haven’t cried at a movie before

What’s the last movie that made you laugh

Think like a Man too

When do you feel most creative?

Late at night or when it’s in the shower

You write your own lyrics how did that come about?

I’m not sure I just always have written them myself.

Are your family supportive of your music career?

My family are very supportive of my music career

Tell me about the genre of music you would like to dabble in and what artists you would like to work with?

I’d like to do more Afro swing, and I would love to work with Jhus

Dead or alive who are your top 5 artists you would like to work with and why?

In no particular order (apart from Michael Jackson); Michael Jackson
James Brown
Stevie Wonder

Biggie Smallz Drake

They are all very unique and amazing artists, that developed their own sounds which I really admire and aspire to use my sound to achieve similar feats to all of them.

If your life was a song what would it be?

The Boss – James Brown

Well there you have it guys, was great sitting down and chatting with Jobi, do check out his songs below and let us know your thoughts and who else to interview

Catch me next time on men in Power Series

Sweetboy Riddim (PROD.DJ DAVDA) –


Attack (PROD.DJ DAVDA) –






Rutless  –